Culture Amp Perform is priced by quote and its AI never picks a rating

Culture Amp Perform in short

What it does well

Who has used it, and at what size

Where it stops, what its AI can see and how the company is doing

Culture Amp has cut jobs, changed chief executive and reported losses

Culture Amp renews the contract for 12 months at a time. Ending it needs 90 days’ notice by default. So the supplier’s health affects you for the whole term. Culture Amp has cut jobs three times since 2023. It cut 90 roles in 2023, 60 in November 2025 and 70 in 2026. The 2026 cut was about 9% of staff. Capital Brief reported that the 2025 cuts were framed as a move toward AI products. Co-founder Didier Elzinga stepped down as chief executive. Caroline Rawlinson took the role in January. Startup Daily reported that investor Blackbird cut Culture Amp’s valuation by 23.5%. It also reported losses of A$91.5 million across the 2024 and 2025 financial years. Revenue growth slowed from 32% in the 2023 financial year to 10.8% in the 2025 financial year.

What it costs, how the contract runs and how you leave

Perform has its own Request a quote button. Culture Amp prices Perform by quote. Pricing depends on headcount, the products you choose and the service tier. Culture Amp bills every product yearly. Fees follow the number of users in the tier on your order form. If users pass the tier, Culture Amp may charge extra for the rest of the term. It may work the extra fee out in proportion to the time left, or at the higher tier’s price. You can also buy Perform alone, as a Perform Only plan. AI Coach is in every plan. API access costs nothing extra.

Culture Amp renews the contract on its own for 12 months at a time. To stop it, you must give written notice. That notice must arrive at least 90 days before the term ends, unless the order form sets another period. Culture Amp invoices in advance, and you pay within 30 days. Each side’s liability is capped at the fees for the 12 months before the claim. For a breach of the data processing terms, Culture Amp’s cap is five times those fees. Delaware law governs, with Delaware courts, when your main office is in the United States or Canada. Suppose Culture Amp cuts what the service does in a big way. If it does not fix this within a reasonable time after notice, you may end the affected services.

After the contract ends, you have 30 days to export data using the product’s own functions. Culture Amp may then delete it. Culture Amp offers no bulk export of an account and no one-off export on request. You export one feature at a time. You can request an export of your people’s personal data during the term or after it ends. Culture Amp will help without unnecessary delay, with some exceptions. 1-on-1s and some feedback given at any time are visible only to the individual user. Each person exports those by hand. Moving data to another company may need a signed transfer agreement. Most transfers finish within a week once approvals are in place. Some admins have limited rights, and they can export only the staff in their assigned group.

Nine questions to put to Culture Amp

1. What is the price for our headcount, which tier are we in, and what do extra users cost? Good answer. A price for our tier in the order form, and the rate for users above it.
2. What happens to our fee if headcount falls during the term? Good answer. A written rule in the order form on whether the fee stays or drops.
3. Can Highlights and Opportunities be turned on without Suggest Improvements? Good answer. Yes, as its own setting, or a written explanation of who sees the summary and the feedback behind it.
4. Which AI features stay on if we switch off every setting we can, and what data do they read? Good answer. A written list of each feature that stays on and the data it reads.
5. How do we test our AI settings before every manager gets them, with no test account? Good answer. A pilot group of up to 200 users, plus a written test plan from your team.
6. Which countries and companies process our text when it leaves our chosen region? Good answer. A named list of countries and providers, and what each one sees.
7. Will you remove the right to use our data with names removed to improve your platform? Good answer. Yes, and it is in the order form.
8. How do we get ratings, comments and 1-on-1 notes out before the contract ends? Good answer. A list of every export, who runs each one and how long it takes, in writing.
9. Can we cancel on less than 90 days’ notice, and who is our named support contact? Good answer. A shorter notice period and a named contact with response times in the contract.

Alternatives to Culture Amp

Alternatives to Perform are Lattice, Leapsome, 15Five, PerformYard and Betterworks. You can also add Risely’s Merlin for review writing, or buy nothing.

The five review products below each publish a list price, and Culture Amp gives a quote. Each one runs review rounds, so you can set it beside Perform.

Risely’s Merlin is an AI coach for managers. It helps them draft review feedback based on their company’s standards and guidelines. A manager can bring feedback already drafted, and Merlin coaches them on bringing it into line. An admin sets those standards up in Risely. Merlin also teaches good habits for giving constructive feedback. The manager still writes the feedback and chooses the rating. Merlin coaches the wording. Merlin runs no review round, so it would sit beside a review product. Coaching on review feedback belongs to Risely’s enterprise plan. You cannot add your own policies to Culture Amp’s AI Coach.

Buying nothing costs no fee. Wave reports that review completion took two days after it adopted Perform, down from 30. Brownes Dairy reports saving two days per week with performance reviews. Weigh a quote against what that saved time would be worth to you. Start with the market guide for the wider picture. Use the comparison to see 33 products in one table.