Profit.co can build reviews from goal results and check-ins, and prices by proposal
Profit.co Performance Management can pull goals, check-ins and feedback into a review. Goal results and task data go in when the template switches them on. Its AI drafts self-assessments and manager reviews for people to edit. Profit.co sets the price from the products you pick and your number of users. The contract is invoiced yearly in advance.
Should you buy Profit.co Performance Management?
A Profit.co review can draw on goals, check-ins and feedback. It adds goal results and task data once the template switches them on. Profit Apps Inc sells it beside software for objectives and key results (OKRs), surveys, recognition and projects.
You want each review to start from goal results and check-in history. You want AI to draft review text that a manager reviews and sends. You want a 30-day free trial with no payment card.
You expect to cut users or move to a shorter term at renewal. You need the discount from your current term to carry over. Profit.co voids the prior term’s discount if you reduce users, downgrade, remove add-ons or agree to a shorter term.
Profit.co prices by proposal, based on the products you pick and your number of users. On AWS Marketplace, Performance Management costs $180 per user for a 12-month contract.
How a Profit.co review round works
Profit.co runs annual, semi-annual, quarterly, monthly and project-based review rounds. It also runs probation reviews, promotion calibrations and ad hoc reviews, which are reviews held outside the main round. An HR user closes each review once the manager and the employee have finished it.
A review template can hold rating scales, open-text questions, sections linked to goals and competency frameworks. Competencies are the abilities and habits a role calls for. Templates can differ by department, level or type of round. A review can ask for views from the employee, peers and the manager. It can also ask a matrix manager, who is a second manager, and an external reviewer.
Results for objectives and key results flow into a person’s review when the template switches this on. Task completion records flow in the same way. Goals are set for each person and line up with team and company OKRs. One-to-one meetings run as check-ins with a shared agenda and action items. Profit.co sends an email recap when a meeting closes.
The overall rating can be weighted by type of assessment. The software then works out the final rating from the percentages you assign. A custom formula can also work out the final rating from up to five past reviews. Each review has its own weight.
HR holds a rating review meeting, called calibration, before final ratings lock. HR looks at the spread of ratings and flags statistical outliers. A bell curve chart plots the target spread, the overall score and the calibrated score together. Members of a calibration group can adjust manager ratings after submission. Every change is captured in the review record. Calibration also covers employee acknowledgment and HR sign-off, and keeps an audit trail on final ratings.
Profit.co also runs 360 feedback, which collects views from peers, managers and external reviewers. A nine-box grid plots people by performance and potential for succession planning. Performance improvement plans create structured support for people who need it. The Incentive Workbench links performance ratings to merit and bonus decisions. Reviewers can attach audio or video comments.
Profit.co’s AI assistants draft review text and goals. The Self-Assessment Agent drafts an employee’s self-assessment from their OKR results, goal completion rates and check-in history. The manager assessment assistant drafts the manager’s review, and the manager reviews and sends it. The HR Review Agent combines self and manager reviews and gives HR summaries. The Goals Authoring Agent drafts goals and key results from a short description of a business objective. A Feedback Agent gives feedback people can act on, and a Write with AI button sits in the comment box.
For OpenAI, the administrator switches the AI on under Settings and enables OpenAI on the Services tab. Then the administrator enters an API key. An API key is a password that lets one program talk to another. The OpenAI connection generates summaries of self-assessments, and so does the Claude connection. The Gemini and Azure AI connections generate summaries of self-assessments and manager assessments. Users can also manage OKRs, check-ins and tasks from ChatGPT and Claude through Profit.co’s own connection for AI tools. People see only the data they are allowed to access.
Profit.co links to more than 100 tools, including Slack, Teams, Google Workspace, BambooHR, Workday, Salesforce and Jira. It imports employee details from BambooHR, Workday, ADP, HiBob, SAP SuccessFactors, Zoho People, Darwinbox and Dayforce. Workday users sync after 30 minutes and then daily at 9 PM local time. In Slack, people can check in, track status and comment. Meetings support Google Meet, Zoom and Microsoft Teams video.
To place Profit.co among the other review tools, read the guide to performance management software. Use the comparison to line the products up on price and terms.
What Profit.co customers report
Toyota Connected India has 500 to 5,000 employees. It reports that review turnaround time fell by 40%. A quote from the company puts goal-setting participation up from 60% to 80%. Rollout took about 45 to 60 days, in phases.
Open Government Products in Singapore uses Profit.co Performance Management as its performance management system. Scores from all questions rose by 15 to 20% under the new system, except the effort category. Ask Profit.co what those questions measure and who answered them.
Nuts.com has about 525 people on any given day, and about 120 of them use the OKR and performance systems. It signed with Profit.co in May 2023. Banyan Security’s Head of People and Culture reports that Profit.co has centralised all its data in one place. Before that, the company relied on Excel for performance evaluations.
Profit.co’s product page reports 1,500+ organisations as customers. The AWS Marketplace listing reports more than 2,000, including 50+ Fortune 500 companies. Ask which figure is current and how many of those customers use the performance product.
What Profit.co does well
Reviews start from goal results
OKR results and task completion records flow into a review when the template switches them on. Check-ins and feedback feed the same review.
You set the rating maths
The overall rating can be weighted by type of assessment. The software then calculates the final rating from the percentages you assign. A custom formula can also combine up to five past reviews.
Calibration leaves a record
Every change to a rating in calibration is captured in the review record. Final ratings carry an audit trail. Employee acknowledgment and HR sign-off are part of the process.
Managers control who sees final ratings
Review results are visible only to the people you specify. Managers control who sees final ratings and summaries.
You can choose where the data is stored
Profit.co’s primary data centres are in Iowa (USA), Belgium (EU), Abu Dhabi (UAE) and Dammam (Saudi Arabia). Customers pick the data centre at signup. The Enterprise plan includes data residency. Profit.co announced FedRAMP Ready status on 9 June 2025. FedRAMP is a US government security programme.
You can take your data and get help to leave
The customer owns all its data and can delete it on demand. On request, Profit.co provides termination assistance for up to 180 days after expiry or termination. Calibration ratings export to CSV or Excel. Analytics and reports export performance trends and rating distributions.
Who uses Profit.co
TechCrunch said most customers had at least 100 employees in 2023
TechCrunch reported in January 2023 that Profit.co had raised $11 million. It said most customers then had at least 100 employees.
Performance customers named range from under 500 to 5,000 people
Banyan Security has fewer than 500 people and uses OKR Software and Performance Management. Casepoint has 200 to 1,000 and uses the same two. Open Government Products has 200 to 1,000 and uses Performance Management. Toyota Connected India has 500 to 5,000. Intuitive Surgical, with more than 10,000 people, is a customer of OKR Software.
Teams that already set goals as OKRs
Profit.co sells OKR software that connects company objectives with team and individual work. The review product adds those results to a review when the template turns that on.
Companies that keep employee records in a separate HR system
Profit.co imports employee records from HR systems such as Workday, BambooHR and ADP. Profit.co says it is not a payroll or workforce administration platform.
Where Profit.co stops, and what the contract locks in
The limits sit mostly in the contract and in how the AI is set up. Profit.co’s own documents give different answers on uptime, set-up time and customer numbers.
Profit.co gives its uptime in several places
The uptime page gives a 99.9% guarantee. The terms commit to commercially reasonable efforts to keep the service available 99.9% of the time. The product FAQ gives 99.9%. The pricing FAQ gives 99.9% on every plan, and the Enterprise plan card also includes it. The product page menu reads 99.99%. Ask which promise your contract carries.
Missed uptime earns a fee reduction and can end the contract
Three to four hours offline in a calendar quarter earns 5% of one month’s fees. Profit.co takes it off other fees you owe. Beyond four hours offline, Profit.co takes off 10%. You may end the contract if Profit.co misses the uptime requirements in 3 months in a row. The same applies to 3 misses in a rolling 6 months.
A discount can end at renewal
Profit.co voids discounts and special pricing from the prior term in four cases. The four cases are fewer users, a lower plan, fewer add-ons or a shorter term. Profit.co may revise fees on renewal for product innovation, inflation and other market factors. Profit.co sends the renewal quote in writing at least 60 days before the term ends.
You pay yearly in advance
Profit.co invoices subscriptions annually in advance. After you cancel, the account stays active to the end of the annual billing period. Unused portions of the term carry no prorated refund. On AWS Marketplace, fees are non-cancellable and non-refundable except as required by law.
Disputes go to courts in Delaware
All disputes go exclusively to federal or state courts in Delaware. Profit Apps Inc is a Delaware corporation. Check this against any law that applies where your staff work.
Where your data goes when the AI runs
Profit.co processes AI inputs and outputs within providers such as OpenAI, Gemini, Azure and Claude. It does not use customer data to train public AI models. In a help-centre FAQ, Profit.co goes further. It says customer data is never used to train or fine-tune any AI model. It also says each customer’s data is isolated.
AI actions use credits
Actions by Athena, Profit.co’s AI, use credits from the plan’s allowance, pooled across the workspace. Review summaries are among those actions. The Essentials plan includes 500 credits per user per month. The free trial includes 250 credits once. Enterprise credits are custom. Extra credit packs are available on any plan at a price given on request.
Profit.co’s view is that people supply the judgement
Profit.co holds that its AI collects the data and managers still make the call. Coaching and career talks stay with people. It adds that vague manager notes give vague AI reviews. Athena warns in its chat window that AI can make mistakes and that users should check important information.
The nine-box average includes the self-score
An employee’s self-assessment score and the scores from others are averaged to decide where the person lands on the grid. Placement can be viewed and adjusted any time before the review is finalised. Decide who adjusts a placement before you start.
Three set-up times
Profit.co’s product page puts implementation at 30 days for most teams. Its AI information page puts it at 2 to 3 weeks until teams are live, with dedicated onboarding support. Toyota Connected India reports about 45 to 60 days, in phases. Ask for a dated plan for your own set-up.
What Profit.co costs
Profit.co quotes a price in each proposal. The one public figure is $180 per user for a 12-month contract on AWS Marketplace.
| Item | Price or term | What to know |
|---|---|---|
| Subscription | By proposal | Profit.co sets the price from the products you select and your number of users. The account team sends the proposal. |
| AWS Marketplace | $180 per user, 12-month contract | Performance Management, OKR Software and Project and Portfolio Management carry the same figure. Each product bills on its own user count. A person who uses two products counts as one user under each. |
| Example | $18,000 for 100 users | This is 100 users on one product at the AWS figure for a 12-month contract. |
| Private offers | On request | Contact Profit.co for pricing details, volume discounts or customised packages through an AWS Marketplace Private Offer. |
| Free trial and free plan | 30 days, no payment card | Profit.co also offers a free plan to all organisations. |
| Plans | Essentials and Enterprise | Enterprise has custom pricing for large deployments. The plan includes audit logs, a 99.9% uptime promise and data residency. |
| Every plan includes | Support, single sign-on, onboarding and 99.9% uptime | Every plan includes a customer success manager, guided onboarding and Athena, Profit.co’s AI assistant. It also includes single sign-on, which is one company login for many tools. It adds links to business systems, KPI templates and a 99.9% uptime promise. KPIs are key performance indicators. |
| Minimum users | None required | Profit.co requires no minimum number of users. |
| AI credits | 500 per user per month on Essentials | The trial includes 250 once. Enterprise credits are custom. Extra packs cost what Profit.co quotes. |
| Users added mid-term | Prorated charge | Profit.co charges a prorated amount for licences added during a subscription term. |
| Next term | Fees may be revised | The renewal quote arrives in writing at least 60 days before the term ends. |
| Billing | Yearly in advance | Unused portions of the term carry no prorated refund. |
| Help to leave | Up to 180 days | Termination assistance is available on request after expiry or termination. |
A team that buys OKR Software and Performance Management pays for both. At the AWS figure, 100 people on both cost $36,000 for 12 months. A proposal may differ, so ask for the total.
You could also run review steps with agents built on your own systems. We have mapped what that looks like. The HR Agent Map
What to ask Profit.co before you sign
- Which uptime promise applies to our contract, the 99.9% guarantee, the 99.9% best-efforts line in the terms or 99.99%? Good answer: The guarantee is stated on our order form, with the fee reduction.
- Can we keep this year’s discount if we cut users or choose a shorter term? Good answer: Yes, stated on the order form with the discount amount.
- How many AI credits does a review summary use, and what happens when credits run out? Good answer: A credit figure per action, an allowance for our round and a written price for extra packs.
- Which summaries does each AI provider connection produce? Good answer: A written list of the summaries for the provider we pick.
- Whose API key do we use, and who pays the AI provider? Good answer: A written answer on key ownership and provider costs on the order form.
- Which AI provider handles our reviews, and where does it process them? Good answer: One named provider, a named region and a line in the contract.
- Which of the four data centres will hold our data, and can we move later? Does the choice need the Enterprise plan? Good answer: A named data centre on the order form and a stated way to move.
- How long will our set-up take, given figures from 2 weeks to 60 days? Good answer: A dated plan on the order form, with the sync schedule for any HR system we connect.
- Can we speak to customers who run the performance product, not only OKRs? Good answer: Three named customers of our size who run reviews in Profit.co.
- What do the Open Government Products scores measure? Good answer: The question list, who answered and the dates of each survey.
- Can you send your latest security audit report? Good answer: A report from the August 2026 review, after the August 2025 audit.
- Can we export every review, comment and rating, not only calibration ratings? Good answer: A full export in CSV or Excel, stated in the contract.
- Do OKR results reach our reviews without buying OKR Software? Good answer: A written yes or no, and the list of products on the order form.
- What does the private offer cost for our users and products? Good answer: A total in writing for OKR Software and Performance Management together, with the renewal fee.
Alternatives to Profit.co
Peoplebox, Betterworks, Lattice, PerformYard and Leapsome also sell review software that connects to goals.
Peoplebox costs $8 per employee per month for Performance Management, billed annually. Goals and OKR hierarchies are part of the product, and goal progress can appear inside the review form. Add-ons cost $3 for development plans, $2 for engagement, $8 for 360 feedback and $5 for compensation. Custom pricing is available through a demo.
Betterworks charges $8 per user each month for the Performance package. It also has Goals (OKRs). Implementation is a one-time cost on top, and Signature Support costs extra. Betterworks is aimed at mid-market and enterprise organisations.
Lattice charges $10 per seat each month for Performance. Goals and OKRs cost $8 per seat per month, and you can buy the two separately. The minimum annual agreement is $4,000. Implementation of the performance product carries no extra cost.
PerformYard charges $5 to $15 per person each month, billed annually. Goal progress appears inside annual review forms. It charges nothing extra for onboarding or training. Every plan includes links to HR systems and single sign-on.
Leapsome prices Performance Reviews at EUR 7 per employee per month in its price estimator. Goals and OKRs cost EUR 4. Leapsome includes the platform in every plan. Exact figures come in the quote.
If an HR system you already pay for runs reviews, test it against this list first. Spending nothing this year is also a choice.
www.profit.co/product/performance-management/, Profit.co Performance Management product page, read 15 Oct 2026
www.profit.co/ai-info, Profit.co AI information page, read 15 Oct 2026
www.profit.co/ai-agents/, Profit.co AI agents page, read 15 Oct 2026
www.profit.co/pricing, Profit.co plans and pricing, read 15 Oct 2026
www.profit.co/terms-of-service, Profit.co terms of service, read 15 Oct 2026
www.profit.co/sla, Profit.co uptime document, read 15 Oct 2026
www.profit.co/data-security, Profit.co data security page, read 15 Oct 2026
www.profit.co/about-us, Profit.co about page, read 15 Oct 2026
www.profit.co/performance/calibration/, Profit.co calibration page, read 15 Oct 2026
www.profit.co/performance/meetings/, Profit.co meetings page, read 15 Oct 2026
www.profit.co/performance/multiple-assessment-types, Profit.co multiple assessment types page, read 15 Oct 2026
www.profit.co/help-center/performance-management/performance-reviews/how-do-i-complete-an-hr-review/, Profit.co help, completing an HR review, read 15 Oct 2026
www.profit.co/help-center/performance-management/9-box-matrix/9-box-matrix/, Profit.co help, 9 box matrix, read 15 Oct 2026
www.profit.co/help-center/video-tutorials/engagement-video-tutorials/how-do-i-review-my-okrs-using-ppp-framework-or-create-my-own-review-method/, Profit.co help, reviewing OKRs, read 15 Oct 2026
www.profit.co/release-updates/february-2026/, Profit.co release update, February 2026, read 15 Oct 2026
www.profit.co/release-updates/april-2025/, Profit.co release update, April 2025, read 15 Oct 2026
www.profit.co/release-updates/june-2024/, Profit.co release update, June 2024, read 15 Oct 2026
www.profit.co/integrations/open-ai-integration/, Profit.co OpenAI integration, read 15 Oct 2026
www.profit.co/integrations/gemini-ai/, Profit.co Gemini integration, read 15 Oct 2026
www.profit.co/integrations/azure-ai-integration/, Profit.co Azure AI integration, read 15 Oct 2026
www.profit.co/integrations/claude-integration/, Profit.co Claude integration, read 15 Oct 2026
www.profit.co/integrations/okrs-for-slack/, Profit.co Slack integration, read 15 Oct 2026
www.profit.co/integrations/okrs-for-bamboohr/, Profit.co BambooHR integration, read 15 Oct 2026
www.profit.co/integrations/workday-integration/, Profit.co Workday integration, read 15 Oct 2026
www.profit.co/integrations/adp-integration/, Profit.co ADP integration, read 15 Oct 2026
www.profit.co/integrations/hibob-integration/, Profit.co HiBob integration, read 15 Oct 2026
www.profit.co/integrations/sap-successfactors-integration/, Profit.co SAP SuccessFactors integration, read 15 Oct 2026
www.profit.co/integrations/zoho-people-integration/, Profit.co Zoho People integration, read 15 Oct 2026
www.profit.co/integrations/darwinbox-integration/, Profit.co Darwinbox integration, read 15 Oct 2026
www.profit.co/integrations/dayforce-integration/, Profit.co Dayforce integration, read 15 Oct 2026
www.profit.co/blog/ai-in-future-work/ai-in-performance-reviews-what-it-really-does-and-why-most-companies-miss-the-point/, Profit.co blog, AI in performance reviews, read 15 Oct 2026
www.profit.co/customer-stories/how-toyota-connected-boosted-engagement-from-60-to-80-with-profit-cos-okr-and-performance-platform/, Profit.co customer story, Toyota Connected India, read 15 Oct 2026
www.profit.co/customer-stories/open-government-products-singapore-chooses-profit-for-performance-management/, Profit.co customer story, Open Government Products Singapore, read 15 Oct 2026
www.profit.co/customer-stories/casepoint-overcomes-transparency-and-flexibility-challenges-with-profit-cos-okrs-and-performance-management-modules/, Profit.co customer story, Casepoint, read 15 Oct 2026
www.profit.co/customer-stories/profit-cos-performance-module-enables-seamless-scaling-in-the-face-of-rapid-growth-at-banyan-security/, Profit.co customer story, Banyan Security, read 15 Oct 2026
www.profit.co/customer-stories/intuitive-surgical-replaces-smartsheet-with-profit-cos-okrs-achieving-a-75-reduction-in-review-time-and-an-84-reduction-in-ppt-prep-for-executives/, Profit.co customer story, Intuitive Surgical, read 15 Oct 2026
www.profit.co/customer-stories/transparency-visibility-drive-success-nuts-com-okrs-pms-journey-profit-co/, Profit.co customer story, Nuts.com, read 15 Oct 2026
www.profit.co/in-the-press/profit-co-secures-fedramp-ready-status-empowering-federal-agencies-with-compliant-secure-strategy-execution/, Profit.co press release, FedRAMP Ready, read 15 Oct 2026
aws.amazon.com/marketplace/pp/prodview-f6vhkohxknenm, AWS Marketplace listing for Profit.co, read 15 Oct 2026
techcrunch.com/2023/01/31/profit-co/, TechCrunch, Profit.co funding, read 15 Oct 2026
www.peoplebox.ai/pricing/, Peoplebox pricing, read 15 Oct 2026
www.peoplebox.ai/performance-management-software/, Peoplebox performance management software, read 15 Oct 2026
help.peoplebox.ai/hc/peoplebox-help-center/articles/1722596801-creating-all-forms, Peoplebox help, creating forms, read 15 Oct 2026
www.betterworks.com/plans, Betterworks plans, read 15 Oct 2026
www.betterworks.com/betterworks-product-descriptions, Betterworks product descriptions, read 15 Oct 2026
www.betterworks.com/product/performance-management-software, Betterworks performance management software, read 15 Oct 2026
lattice.com/pricing, Lattice pricing, read 15 Oct 2026
www.performyard.com/pricing, PerformYard pricing, read 15 Oct 2026
www.performyard.com/annual-reviews, PerformYard annual reviews, read 15 Oct 2026
www.leapsome.com/pricing, Leapsome pricing, read 15 Oct 2026