The term ‘Workplace Culture’ is a misunderstood term in the corporate dictionary. The minute it is uttered, people think of designer offices, free lunches, TT tables, and gyms within the office. Culturro’s team was in conversation with Arun Rao, Director … Read More
Workplace Experience
Use Culture To Build A Brand & Race Ahead: Harlina Sodhi, IDFC Bank
The word “startup” carries a whole ocean of meaning within itself. Start what? A business obviously! The definition of business imprinted on our minds comes from many management gurus who have said, “The goal of a business is to make … Read More
Startups Should Focus On Workplace Experience: Navin Honagudi, Kae Capital
A successful business is a marriage between an idea and a team that executes the idea. In a country like India, where an idea is no one’s monopoly and where entrepreneurs constantly fear their ideas might be copied, it is … Read More
Hire For Capability And Behavior Vs Skill: Narayan Thammaiah, CPO At Accel
In the corporate world, we always end up using jargon. One such jargon extensively used is workplace culture. The term workplace culture is interpreted differently across various organizations. However, the right interpretation of workplace culture is ‘How things get done … Read More
People, Product, & Then Profits: Ankur Warikoo, Co-Founder & CEO of Nearbuy
The journey of an entrepreneur is difficult and certainly not predictable. According to a study conducted by IBM Institute for Business Value and Oxford Economics, India is the third-largest startup ecosystem in the world, with 90% of startups failing within … Read More
Are you creating organizational culture as a business lever?
“You know, I work at this dingy little place. They talk big, but they don’t walk the talk, the people there are too high headed and my boss is a pain in the neck” How many times have you heard … Read More
Develop keystone habits to champion change
The autumn of 2014 saw a rather surprising development. One of the three national holidays was being converted into the beginning of a new movement. The incumbent Prime Minister had decided that the country needed to be clean. For a … Read More
Workplace Experience Hierarchy of Needs
What is the first thing that comes to your mind when you hear the word ‘Need’? ‘Need’ by definition means ‘Require (something) because it is essential or very important rather than just desirable. Based on this definition, a need is … Read More
Human Perspective To The Profit Equation
A couple of months back we were at an entrepreneurship event in Delhi. During the networking session, we spoke to several entrepreneurs and asked them one simple question, what according to them was an imperative factor to judge an organization’s … Read More
Workplace Experience – Symphony of an Organization
“There really is no other profession where you can go watch someone’s life’s work play out in front of your eyes” “Going to a symphony concert makes you feel like you’re a part of something bigger than yourself” “What I … Read More